3 6 Ke·2026-01-12 11:25Core Viewpoint - The automotive landscape in China has dramatically changed, with joint venture car manufacturers facing significant challenges and competition from domestic brands and new energy vehicles [2][3][4]. Group 1: Challenges Faced by Joint Venture Car Manufacturers - 2023 and 2024 are considered the most difficult years for joint venture car manufacturers in China, with several brands like Changan Suzuki and Dongfeng Renault exiting the market [3]. - Joint venture brands that once thrived in China are now losing market share to domestic brands and Tesla, with their product competitiveness being heavily criticized [4]. - The perception of joint venture brands has shifted, with consumers questioning their value compared to domestic electric vehicle brands [4]. Group 2: Signs of Recovery - In 2023, some joint venture brands began to show signs of recovery, such as GAC Toyota's Platinum 3X, which received 10,000 orders within an hour of its launch [5]. - Dongfeng Nissan's N7 model also performed well, achieving over 40,000 deliveries in six months despite later production issues [6]. - The emergence of new models from joint ventures indicates a potential turnaround, with some industry observers suggesting a "comeback" for these brands [7][8]. Group 3: The 2023 Shanghai Auto Show - The 2023 Shanghai Auto Show marked a turning point, showcasing the strength of domestic brands and the challenges faced by joint ventures [9][17]. - Executives from major global automotive companies were reportedly shocked by the advancements of domestic brands, which now offer competitive products [12][13]. - The event highlighted a shift in market dynamics, with domestic brands beginning to lead industry trends while joint ventures are seen as followers [18]. Group 4: Internal Changes and Strategy Shifts - Joint venture manufacturers are now allowing their Chinese teams more autonomy in product development, moving away from a global model to a more localized approach [31][32]. - This shift includes empowering local teams to design and develop products tailored to the Chinese market, as seen with Nissan's N7 and GAC Toyota's Platinum 3X [34][39]. - The focus on local development is part of a broader strategy to enhance competitiveness in the rapidly evolving automotive landscape [44][50]. Group 5: The Concept of Reverse Joint Ventures - The trend of "reverse joint ventures" is emerging, where foreign companies collaborate with Chinese brands to leverage local technology and market knowledge [54][57]. - This shift indicates a significant change in the dynamics of the automotive industry, with Chinese companies now taking the lead in technology and product development [62][63]. - The evolving landscape suggests that foreign manufacturers are increasingly reliant on Chinese innovation to remain competitive in the global market [64][68].