优质知识视频走红！抖音上的“好内容” 正组团变成 “好图书”

Core Viewpoint - Douyin is launching a new publishing initiative aimed at supporting creators in transforming their knowledge-based video content into books, with plans for over a thousand creators to receive publishing resources by 2026 [1][6]. Group 1: Douyin's Publishing Initiative - Douyin's "Selected Creators Publishing Plan 2.0" was announced at the "2026 Douyin E-commerce Book and Publishing Content Ecology Conference" [1]. - The initiative aims to provide publishing resources to over 1,200 monthly selected creators, with new books set to be released starting in 2026 [9][12]. - The plan has already facilitated the publication of works by over 60 authors since its inception in 2025, collaborating with reputable publishing houses [8][11]. Group 2: Growth of Knowledge Video Content - Knowledge video content on Douyin has seen significant growth, with the number of videos longer than 30 minutes increasing by 207% year-on-year, totaling 320 million minutes [5]. - A notable example includes a 253-minute video titled "Take You to See China's Top National Treasures," which garnered 90,000 likes and 59,000 saves [2]. - The total number of quality knowledge content published on Douyin reached nearly 53 million pieces, with total views surpassing 20 trillion [3]. Group 3: Creator Success Stories - Creator Wang Huajiang, known for his historical content, successfully published a book titled "Ancient People's Life and Culture Atlas," which was well-received [6][8]. - The publishing process involved extensive preparation, including the creation of over 10 document versions and the inclusion of nearly 200 artifact images [8]. - The initiative has enabled creators to transition from content creators to published authors, enhancing their value in the industry [8][11].