Coca-Cola Brings the Iconic FIFA World Cup™ Trophy to India After 12 Years

Core Insights - The FIFA World Cup™ Trophy has returned to India after twelve years as part of the FIFA World Cup™ Trophy Tour by Coca-Cola, ahead of the FIFA World Cup 2026™ [1] - Coca-Cola has a long-standing partnership with FIFA, having collaborated for over 50 years, and is the exclusive partner for the Trophy Tour [5][9] Company Involvement - Coca-Cola's leadership, including Sanket Ray, President of Coca-Cola India, emphasized the importance of sports in India and the company's commitment to bringing significant sporting moments to Indian consumers [4][5] - The company has integrated its MaidaanSaaf initiative into the Trophy Tour, promoting responsible waste management practices at public events [7] Industry Context - The Trophy Tour is part of a broader effort to enhance sports participation and infrastructure in India, aligning with government initiatives aimed at positioning India among the top five sporting nations by 2047 [4][5] - The original FIFA World Cup Trophy, made of 18 carat solid gold and weighing 6.175 kg, symbolizes the rich football culture in India [6]