北京赴泰机票涨价144%！“最长”春节，这些地方成热门…

Core Insights - The 2026 Spring Festival outbound travel is characterized by "visa-free" policies and "in-depth experiences" as key trends [2][9] Group 1: Travel Trends - The Spring Festival holiday has been extended to 9 days, leading to a surge in outbound travel demand compared to 2025 [2][3] - Travelers are exhibiting behaviors such as "early departure" and "staggered travel," with peak outbound travel expected from February 7 to 9 [2][3] - The average price of outbound tickets has increased significantly, with a 144% rise for flights from Beijing to Bangkok compared to two weeks prior [4][6] Group 2: Popular Destinations - Southeast Asian destinations like Thailand and South Korea remain popular due to proximity, low travel costs, and favorable visa policies [7][8] - Long-haul travel is gaining traction, with destinations like Australia, New Zealand, and Northern Europe seeing high demand, leading to sold-out packages [8] - The introduction of visa-free policies for Turkey and Russia has made these countries attractive options for travelers, with significant increases in bookings [9][10] Group 3: Consumer Preferences - There is a notable shift towards small group tours and in-depth travel experiences, with a 50% increase in bookings for customized group travel [8][10] - Travelers are increasingly focused on maximizing their holiday efficiency, with concentrated return travel patterns observed [6][10] - New travel products and themes are being introduced to cater to evolving consumer preferences, including unique experiences in less traditional destinations [10]