Core Viewpoint - The company Jiwusiying is attempting to become the first "restaurant and bar stock" in Hong Kong, contrasting with the struggles of Helen's (09869.HK) in the same sector, which is facing declining performance and stock price issues [2][3]. Company Overview - Jiwusiying, established in 2016, has differentiated itself from competitors like Helen's by adopting a full-time operational model, offering diverse food options during the day and transforming into a social drinking venue at night [4]. - As of September 2025, Jiwusiying has established 112 direct stores across 40 cities, with 109 operating under the "COMMUNE" brand, achieving a market share of 7.8% in the restaurant and bar sector by 2024 [4]. Financial Performance - Jiwusiying's revenue grew from 845 million RMB in 2023 to 1.074 billion RMB in 2024, marking a year-on-year increase of 27.1%. For the first nine months of 2025, revenue reached 872 million RMB, reflecting a 14.2% increase [6]. - The company's gross margin has consistently remained above 65%, reaching 68.7% in the first three quarters of 2025, significantly higher than competitors like Mijiu Group and Haidilao [6]. - Alcoholic beverages contributed 45% of Jiwusiying's revenue, with alcoholic drinks accounting for 85% of that segment, driving overall profitability [6]. Market Position and Challenges - Jiwusiying's strategy of full-time coverage provides resilience against market fluctuations, while Helen's struggles with a single low-cost model have led to a 34% revenue drop to 291 million RMB in the first half of 2025 [6][7]. - Despite strong performance, Jiwusiying faces challenges related to its reliance on high-consumption urban markets, with over 90% of its stores located in first and second-tier cities, raising concerns about market saturation [8]. - The company plans to expand into lower-tier cities, but faces challenges due to lower sales and consumer spending power in these markets, which may conflict with its mid-to-high-end positioning [10]. Strategic Outlook - Jiwusiying's upcoming IPO is seen as a test of its full-scenario restaurant and bar model, which has shown competitive strength during a period of market differentiation [10]. - To maintain long-term market recognition, the company must address two key challenges: reversing the decline in same-store sales in first-tier cities and finding a suitable approach for expansion into lower-tier markets without compromising brand integrity [10].
【IPO前哨】当海伦司失速，极物思维的“日餐夜酒”故事香吗？