Core Insights - The "Zhengzhou Women's Pants" has been recognized as a regional brand in the 2025 China Consumer Name Brand list, marking a significant milestone for the industry and enhancing its vision of becoming a global fashion brand [1][7] Group 1: Industry Recognition and Performance - The brand has gained consumer trust, with significant sales figures; for instance, the representative brand Yiyang achieved a GMV of approximately 3 billion yuan and sold 7 million pairs in 2025, maintaining its position as the top seller in the online women's pants category for 14 consecutive years [2] - Another brand, Yalida, was recognized as a trendy new brand in the same consumer list, showcasing effective offline channel development through a network of provincial companies across 20 cities [4] Group 2: Historical Development and Industry Growth - The Zhengzhou women's pants industry has evolved over 30 years, starting from small workshops to a significant industry presence, with a notable event in 2005 where 12 companies proclaimed "China's women's pants look to Zhengzhou" [6] - The industry has embraced a collaborative growth model, with companies diversifying their strategies in online and offline channels, supply chain innovations, and product offerings, leading to a flourishing development landscape [6] Group 3: Future Goals and Expansion Plans - The Zhengzhou women's pants industry aims to cultivate a clear development plan over the next five years, targeting the establishment of large enterprises and expanding into international markets, with the goal of becoming the "World Capital of Women's Pants" [8] - The vision includes transforming from a national brand to a global fashion name, driven by the spirit of innovation and collaboration within the industry [8]
郑州女裤入选中国消费名品!
Sou Hu Cai Jing·2026-01-12 12:41