金枫酒业:公司将进一步推动品牌表达更贴近消费者,进行产品的创新和互动

Core Viewpoint - The company emphasizes the importance of new product launches for brand development, highlighting the need for time and investment to gain market recognition [1] Group 1: Product Development and Market Engagement - The company actively participates in various platform activities, achieving significant growth in store traffic during events like "Double 11" [1] - Certain products, such as "Shikumen Black Label 9 Years," have reached the Tmall best-selling list, indicating strong market performance [1] - The company utilizes live streaming and short video content to effectively communicate the culture and characteristics of yellow wine, enhancing consumer awareness and interest [1] Group 2: Future Strategies - The company plans to further enhance brand expression to better connect with consumers [1] - There will be a focus on product innovation and interactive marketing strategies to engage with the market in a more flexible manner [1]