“地震”过后的小宇宙，章泽天来了

Core Insights - Zhang Zetian's entry into the podcast platform "Xiaoyuzhou" with her personal podcast "Xiaotian Zhang" has generated significant initial interest, with over 23,000 listens and 14,000 subscriptions within three hours of launch [1][6][7] - The platform Xiaoyuzhou has seen a slight increase in its rankings on the Apple free app chart, moving from 236 to 202, and from 7th to 6th in the free music category, indicating a modest impact from Zhang's entry [1] - There are ongoing concerns about the sustainability of niche podcast platforms like Xiaoyuzhou amidst competition from larger companies and the trend towards video content [1][16] Company and Industry Summary - Zhang Zetian's podcast "Xiaotian Zhang" is featured prominently on Xiaoyuzhou's discovery page, and her presence is also supported by a corresponding account on Xiaohongshu, which has garnered 75,000 followers and 28,000 likes and collections [6][7] - The podcasting landscape is evolving, with many public figures launching podcasts on platforms like Xiaoyuzhou, which is known for its niche focus compared to broader platforms like Ximalaya and Lizhi [11] - The podcasting industry is experiencing a shift towards video content, with platforms like Bilibili and Tencent Video embracing video podcasts, reflecting a growing demand for deeper, more engaging content [15] - A report indicates that 68% of active podcast users who have experienced video podcasts find the content and experience comparable, with 21% preferring video podcasts and 11% favoring audio-only formats [17] - The commercial potential of podcasts is increasing, with 44% of brands planning to increase their marketing spend on podcasts in 2024 compared to 2023, and 42% of listeners intending to spend more on podcasts [18]