大众2025业绩出炉：燃油车保住中国市场基盘，为2026新能源产品方案做准备

Core Insights - Volkswagen Group plans to launch over 20 models of pure electric, plug-in hybrid, and range-extended vehicles in the Chinese market by 2026, featuring advanced electric and intelligent network technologies, including L2++ driver assistance systems [1][4] Group 1: Sales Performance - In 2025, Volkswagen Group delivered over 8.98 million vehicles globally, with pure electric vehicle deliveries reaching 983,100 units, a year-on-year increase of 32% [1] - The share of pure electric vehicles in the group's global sales reached 10.9%, up by 2.7 percentage points year-on-year [1] - In China, Volkswagen Group delivered over 2.69 million vehicles, maintaining its position as the top foreign carmaker in the market [1] Group 2: Market Strategy - Volkswagen Group emphasized a "value first" approach amidst intense price competition, focusing on profitability rather than merely increasing market share [1] - In 2025, the group sold over 2.57 million fuel vehicles in China, capturing over 22% of the fuel vehicle market, further solidifying its leading position [1][2] Group 3: Product Development and Innovation - 2025 marked a year of accelerated implementation of the "In China, For China" strategy, with new electric and intelligent connected models being launched, including the Audi Q6L e-tron and Audi E5 Sportback [3] - The group developed a local electronic architecture (CEA) and a vehicle platform (CMP) tailored to the Chinese market, reducing new vehicle development cycles by approximately 30% and optimizing costs by about 40% [3] - Volkswagen Group's export strategy commenced in 2025, with the first batch of vehicles successfully exported to the Middle East, aiming to expand into ASEAN, Middle East, Central Asia, Latin America, and Africa [3] Group 4: Future Outlook - Looking ahead to 2026, Volkswagen Group aims to enhance product and technology delivery in China, with plans to increase the share of new energy vehicles in overall sales [4]