KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2026-01-12 15:13Core Viewpoint - Moutai is expected to lower the payment prices and retail prices for several products, including Moutai 1935, Premium Moutai, Moutai 15 Years, and 43-degree Guizhou Moutai, as confirmed by distributors [1][4][5] Price Adjustments - The payment price for Moutai 1935 may decrease from 798 RMB/bottle to 668 RMB/bottle, a reduction of 130 RMB [5] - Premium Moutai's payment price could drop from 2969 RMB/bottle to 1859 RMB/bottle, with the suggested retail price falling from 3299 RMB/bottle to 2299 RMB/bottle [5] - The payment price for Moutai 15 Years may decline from 5399 RMB/bottle to 3409 RMB/bottle [5] - The payment price for 43-degree Guizhou Moutai is expected to decrease to 739 RMB/bottle, compared to last year's planned payment price of 798 RMB/bottle and an off-plan price of 989 RMB/bottle [5] Revenue Contribution - Moutai 1935 is a key product in the Moutai sauce-flavor series, contributing nearly 50% of the series' revenue in 2024, with projected sales exceeding 10 billion RMB in 2025 [5] - The previous suggested retail price for Moutai 1935 was 1188 RMB/bottle, while its current price on the iMoutai platform is 738 RMB/bottle [5] Overall Revenue Impact - Premium Moutai, Moutai 15 Years, and 43-degree Guizhou Moutai account for a relatively small proportion of Guizhou Moutai's overall revenue [7] - Current retail prices on the iMoutai platform show Premium Moutai at 2299 RMB/bottle and Moutai 15 Years at 4199 RMB/bottle, down from previous suggested retail prices of 3299 RMB/bottle and 5999 RMB/bottle, respectively [7] Strategic Direction - At the 2026 Guizhou Moutai National Distributor Conference, the Chairman of Moutai Group emphasized the importance of online and offline collaboration to ensure precise market deployment, stable pricing, and a healthy channel ecosystem [7]