实探大张旗下长申超市郑州新店与盒马贴身肉搏

Core Viewpoint - Traditional regional supermarkets must continuously evolve and maintain deep insights into consumer needs and product strength to find a way out in the "retail warring states" era as consumers become more cautious with their spending [2] Group 1: Store Opening and Competition - Changshen Supermarket, under Dazhang, opened a new store in Zhengzhou after seven years, with a total area of over 5,000 square meters, half of which is dedicated to fresh produce [2] - The new store is located just 700 meters from a Hema store, marking a rare close competition in China's retail history [2][4] - The entry of Changshen Supermarket into Zhengzhou is expected to intensify regional retail competition, as local brands like Taoxiaopang and Xianfeng Life are also thriving in the area [4] Group 2: Store Design and Consumer Experience - The new store has seen a significant influx of customers, particularly in the fresh produce and meat sections, indicating a successful consumer engagement strategy [5] - The store's design features transparent glass materials for display areas, enhancing the spatial perception and overall aesthetic [9] - The layout includes a bakery section at the entrance, followed by fresh produce, seafood, and a cooking area, aligning with modern supermarket design trends [9] Group 3: Product Offering and Self-Branding - The new store has significantly expanded its self-branded product range, including various dairy products and baked goods, to meet diverse consumer needs [20] - Pricing strategies have been implemented to ensure high cost-performance ratios, with many self-branded items priced below 10 yuan [22] - Changshen's self-branded products are positioned to compete directly with Hema, often priced slightly lower, indicating a strategic focus on price competitiveness [24] Group 4: Transformation and Market Positioning - 2025 marks a pivotal year for Dazhang Group as it embarks on a comprehensive transformation in response to competitive pressures from Hema [28] - The company is enhancing its supply chain and operational details while also focusing on a younger, more agile organizational structure [29] - Dazhang aims to increase the sales proportion of its private label products to 35% within three years, reflecting a commitment to internal growth and adaptation [30]