茅台多款产品降价，最高降幅近四成

Core Viewpoint - Guizhou Moutai (600519) is adjusting the prices of several products, including premium Moutai, Moutai 15 years, and Moutai 1935, to alleviate channel inventory pressure and enhance market liquidity [1][3]. Group 1: Price Adjustments - The dealer price for premium Moutai will decrease from 2969 yuan to 1859 yuan, a reduction of 1100 yuan, while the suggested retail price drops from 3299 yuan to 2299 yuan, a decrease of 1000 yuan [1]. - The factory price for Moutai 15 years will be lowered from 5399 yuan to 3409 yuan, a reduction of 1990 yuan, with the suggested retail price falling from 5999 yuan to 4199 yuan, a decrease of 1800 yuan [1]. - The price adjustments for these two products represent a factory price reduction of approximately 37% and a retail price decrease of about 30% [1]. Group 2: Market Strategy and Implications - The price strategy optimization reflects Moutai's efforts to balance brand value maintenance with market dynamics, aiming to stabilize the terminal price system and guide the market back to genuine demand [3]. - The 1L Flying Moutai and Moutai 1935 have also seen price reductions, with the former's official price dropping from 3799 yuan to 2989 yuan (approximately 21% decrease) and the latter from 1188 yuan to 738 yuan (nearly 38% decrease) [3]. - The recent price cuts are part of a broader trend in the liquor industry, driven by increased market adjustments and weakened consumer demand, prompting companies to adopt proactive changes [5]. Group 3: Changes in Distribution and Sales Channels - Moutai has officially canceled its channel distribution model as of January 1, and the core product, 53-degree 500ml Flying Moutai, is now available on the iMoutai App for 1499 yuan, enhancing direct sales channel influence [5]. - The iMoutai App achieved significant user engagement, with over 2.7 million new users and more than 400,000 transaction users within nine days of launch [5].