Stellantis Pivots From PHEVs to Hybrids and EREVs in North America

Core Insights - Stellantis has officially ended sales and production of its plug-in hybrid (PHEV) models in the United States, marking a significant shift in its strategy [1][10] - The company will focus on more competitive electrified solutions, including conventional hybrids and extended-range electric vehicles (EREVs), starting with the 2026 model year [2][10] Group 1: Strategic Shift - Stellantis is discontinuing its PHEV programs in North America due to reduced demand for plug-in hybrids and changing consumer preferences [2][5] - The decision comes despite the previous success of models like the Jeep Wrangler 4xe, which was the best-selling plug-in hybrid for three consecutive years [3][4] - The company is reshaping its North American portfolio, discontinuing models such as the Jeep Grand Cherokee 4xe and Chrysler Pacifica PHEV [4][10] Group 2: Market Dynamics - The shift reflects a broader acceptance of traditional hybrids among U.S. buyers, as they do not require external charging [5] - Recent adjustments to U.S. federal incentives have diminished the financial appeal of PHEVs, further influencing Stellantis's decision [5] - The discontinuation follows a series of recalls affecting PHEV models, particularly concerning battery failures and fire reports, which have added pressure to the PHEV segment [6][10] Group 3: Future Direction - Stellantis announced the discontinuation of the development of Ram's all-electric pickup, the Ram 1500 REV, as part of its strategic repositioning [7] - The company aims to offer electric driving with longer range and reduced dependence on charging infrastructure through its focus on conventional hybrids and EREVs [7][10]