Ge Long Hui·2026-01-13 00:08Investment Logic - The core view is that new individual insurance premiums for listed insurance companies are expected to achieve double-digit growth by 2026, primarily driven by the bancassurance channel [1][18] - The individual insurance channel is anticipated to maintain steady growth, while the bancassurance channel will benefit from the migration of deposits, leading to an increase in market share for large insurance companies [1][18] - The growth in the bancassurance channel is expected to dilute fixed costs, significantly enhancing overall profitability [1][18] Bancassurance Channel - Since 2020, leading insurance companies have refocused on the bancassurance channel, transitioning from scale compensation to value pursuit, resulting in a rise in market share [2][8] - The bancassurance channel has seen a compound annual growth rate (CAGR) of 16.2% from 2019 to 2023, while individual insurance premiums have declined [9] - The "reporting and banking integration" policy implemented in August 2023 has significantly reduced costs, enhancing the value rate of the bancassurance channel [14][9] Customer Deposit Analysis - A survey of 88 frontline bank wealth managers indicates that a significant portion of residents' deposits will mature in 2026, with expectations of low renewal rates due to the withdrawal of high-yield time deposits [3][25] - The majority of maturing depositors are aged 45 and above, indicating a lower risk appetite, with insurance products being the second choice for reallocating maturing deposits [4][30] - Wealth managers believe that bank wealth management products will be the most accepted option for maturing deposits, followed by insurance products [30][27] Sales Logic for Insurance Products - Wealth managers prioritize customer returns and the brand of insurance companies when recommending insurance products [5][33] - The core advantages of participating in dividend insurance sales include stable returns, capital safety, and alignment with long-term financial planning [36][40] - Challenges in selling dividend insurance include uncertainty in returns and the long duration of products, which may deter potential customers [40][36] Market Forecast - The insurance industry is projected to see new single premium growth exceeding 25% in 2026, driven by the bancassurance channel [42][44] - The expected influx of maturing deposits into insurance products will be significant, with estimates of new funds in the bancassurance channel reaching 11,150 billion by the end of 2026 [44][44] - The concentration trend among leading insurance companies is expected to continue, with larger firms benefiting from improved profitability in the bancassurance channel [47][48]