Hanvon(SZ:002362) Chan Ye Xin Xi Wang·2026-01-13 01:25Core Insights - The global capacitive pen market is rapidly growing, with a projected market size of $2.018 billion in 2024, reflecting a year-on-year growth of 0.9%, where active capacitive pens account for approximately 67% and passive capacitive pens for about 33% [1][6] Industry Overview - Capacitive pens are input devices designed based on capacitive touch technology, allowing operations like writing, drawing, clicking, and sliding on capacitive touch screens [2] - The industry is characterized by various classifications of capacitive pens, including active vs. passive, basic vs. pressure-sensitive, and universal vs. specialized types [2] Industry Barriers - The main barrier to entry in the capacitive pen industry is the technical protocol certification required by operating system manufacturers like Microsoft and Google, which is essential for signal interaction [2] - The development of high-performance capacitive pens requires significant R&D investment and technological accumulation due to the complexity of the product [2] Policy Environment - The Chinese government has implemented several policies to support the development of the smart consumer device manufacturing industry, creating a favorable environment for the growth of the capacitive pen sector [4] Industry Chain - The capacitive pen industry supply chain includes upstream suppliers of raw materials like ICs, plastic components, and electronic materials, while the midstream focuses on R&D, design, and production [5] Market Growth in China - The Chinese capacitive pen market is expected to reach 5.562 billion yuan in 2024, with a year-on-year growth of 12.8%, driven by the digital economy and educational informationization policies [8] Competitive Landscape - The Chinese capacitive pen market is highly competitive, featuring major players like Apple, Microsoft, and Huawei, alongside local brands such as Hanvon Technology and MAXEYE, with MAXEYE projected to hold an 8.5% global market share in 2024 [6][11] Development Trends - Future trends indicate a focus on technological upgrades in active capacitive pens, enhancing pressure sensitivity and reducing latency, while integrating AI and IoT technologies [12] - The application of capacitive pens is expanding beyond consumer electronics into various industry sectors, driven by digital transformation needs [12] - Local brands are expected to enhance their market competitiveness through technological innovation and ecosystem development, moving towards a more integrated hardware-software-content model [13] - The industry is also moving towards sustainable development, with a focus on using biodegradable materials and optimizing production processes to meet environmental standards [15]