Omdia:2025年全球PC出货量达到2.795亿台 同比增长9.2%
Zhi Tong Cai Jing·2026-01-13 01:29

Group 1: Market Overview - Omdia's latest research indicates that total shipments of desktops, laptops, and workstations will reach 75 million units in Q4 2025, representing a year-on-year growth of 10.1% [1] - The total PC shipment for 2025 is projected to be 279.5 million units, an increase of 9.2% compared to 2024 [1][8] - In Q4 2025, laptop shipments (including mobile workstations) are expected to hit 58.6 million units, with an annual total of 220.4 million units, reflecting an 8% year-on-year growth [1] Group 2: Supply Chain and Pricing Dynamics - Despite the positive outlook for the PC market in 2025, there are concerns about tightening supply of memory and storage, leading to upward price pressures starting mid-year [3] - By December 2025, PC manufacturers began to anticipate price increases due to supply shortages, which are expected to impact 2026 shipment forecasts [3] - The cost of mainstream PC memory and storage has risen by 40% to 70% from Q1 to Q4 2025, resulting in cost pressures being passed on to customers [3] Group 3: Company Performance - Lenovo continues to lead the PC market, with Q4 2025 shipments reaching 7.1 million units, a year-on-year increase of 14.4%, and an annual total of 71 million units, up 14.6% [6] - HP ranks second, with Q4 2025 shipments of 1.54 million units, showing growth both quarter-on-quarter and year-on-year [6] - Dell achieved a strong Q4 performance with a 26% year-on-year growth, totaling 4.2 million units for the year, a 7% increase from 2024 [7]