既盯硬指标、又抓软实力，汽车业数字化转型再出发背后的近忧与远谋

Core Insights - The automotive industry's digital transformation has progressed significantly over the past decade, moving from initial concepts to systematic implementation, driven by new policies that outline a comprehensive roadmap for development [2][3][4]. Group 1: Digital Transformation Overview - The digital transformation in the automotive sector is a response to global technological revolutions and industrial changes, marking it as a key area for manufacturing digitalization [3]. - The industry has shifted from a focus on incremental competition to a more substantial transformation, necessitating a choice for companies to embrace digitalization or risk obsolescence [3][4]. - The recent implementation plan by multiple government departments outlines key tasks across the entire automotive value chain, emphasizing the importance of digitalization, networking, and intelligence [2][4]. Group 2: Implementation Plan and Goals - The implementation plan sets a target for high-quality development through smart manufacturing, aiming to enhance the resilience and safety of the automotive supply chain [4][10]. - By 2027, the plan aims for deep integration of smart technologies across research, production, supply, sales, and service, with a focus on improving production efficiency and service systems [10]. - The long-term goal for 2030 is to achieve a high level of overall digitalization in the industry, emphasizing the importance of ecological collaboration and value creation [10]. Group 3: Key Actions and Tasks - The plan identifies six major actions and 15 key tasks to address current challenges in the automotive industry, providing a strong framework for policy implementation [8][11]. - It emphasizes the need for a comprehensive digital transformation system that spans the entire lifecycle of automotive production and service, breaking away from fragmented approaches [9]. - The plan introduces a "three-tier empowerment" strategy to support small and medium enterprises in digital transformation, fostering collaboration across different company sizes [9]. Group 4: Digitalization Achievements - The automotive industry has seen significant improvements in efficiency through digital tools, such as a 2000-fold increase in efficiency in autonomous driving simulations [6]. - Major automotive companies have established smart factories and digital workshops, enhancing manufacturing efficiency and product quality [6]. - Digitalization in after-sales services has standardized operations and reduced inefficiencies, contributing to overall industry improvements [6]. Group 5: Marketing and Consumer Engagement - The shift from traditional transaction-based marketing to value-driven operations has redefined relationships between automotive companies and consumers, opening new growth avenues [4][17]. - Digital marketing strategies enable companies to create precise customer profiles and deliver personalized marketing solutions, significantly improving conversion rates [4][17]. - The focus on data-driven marketing and proactive user services reflects the industry's need to adapt to diverse consumer demands in the digital age [15][17]. Group 6: Future Trends and Innovations - The plan outlines eight typical scenarios for digital transformation, including intelligent collaborative research and flexible production, which are essential for industry evolution [14]. - Predictive maintenance services, enabled by data analytics, are transforming traditional reactive service models into proactive solutions, enhancing user satisfaction and safety [18]. - The integration of data-driven services is expected to redefine automotive marketing and service models, transitioning from product-driven to value-driven approaches [17][18].