KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2026-01-13 01:33Core Insights - The Chinese liquor market has seen a significant rebound in retail prices for the top ten products as of January 13, with an overall increase in prices indicating a recovery in market sentiment [1] Price Trends - The total retail price for a package of the top ten liquor products is now 8969 yuan, reflecting an increase of 44 yuan from the previous day [1] - Key products showing price increases include: - Qinghua Lang: up 14 yuan per bottle - Xijiu Junpin: up 11 yuan per bottle - Wuliangye Pu Wu Eight Generation: up 7 yuan per bottle - Gujing Gonggu 20: up 5 yuan per bottle - Premium Moutai: up 4 yuan per bottle - Feitian Moutai and Qinghua Fen 20: up 3 yuan per bottle - Shuijing Jian Nan Chun: up 1 yuan per bottle [1] Market Dynamics - The market is experiencing a broad upward trend, with most core products seeing price increases, indicating a restoration of market confidence [1] - Conversely, some products have seen price declines, such as: - Guojiao 1573: down 3 yuan per bottle - Yanghe Dream Blue M6+: down 1 yuan per bottle [1] Data Collection Methodology - The price data is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, ensuring a comprehensive and objective representation of the market [2] Price Adjustments by Moutai - Moutai has reduced the factory contract prices for several products, with significant reductions: - Chen Nian Guizhou Moutai (15): down from 5399 yuan to 3409 yuan (a decrease of 1990 yuan) - Premium Moutai: down from 2969 yuan to 1859 yuan (a decrease of 1110 yuan) - Moutai 1935: down from 798 yuan to 668 yuan (a decrease of 130 yuan) - Following these adjustments, average retail prices have also decreased by around 200 yuan, leading to increased consumer purchases by at least 15% [3]