KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2026-01-13 01:32Core Insights - The Chinese white liquor market has seen a significant rebound in retail prices for the top ten products as of January 13, with an overall price increase of 44 yuan, bringing the total price for a package of these products to 8969 yuan [1] Price Trends - The market is experiencing a broad-based price increase, with notable performers including: - Qinghua Lang, which rose by 14 yuan per bottle - Xijiu Junpin, which increased by 11 yuan per bottle - Wuliangye Pu Wu Eight Generation, which ended its decline with a 7 yuan increase per bottle - Gujing Gonggu 20, which saw a 5 yuan increase per bottle - Premium Moutai, which rose by 4 yuan per bottle - Feitian Moutai and Qinghua Fen 20, both increasing by 3 yuan per bottle - Shuijing Jian Nan Chun, which saw a slight increase of 1 yuan per bottle [1] Price Adjustments - Kweichow Moutai has reduced the factory contract prices for several products, with some reductions exceeding 1000 yuan: - Chen Nian Guizhou Moutai (15) decreased from 5399 yuan to 3409 yuan, a reduction of 1990 yuan - Premium Moutai dropped from 2969 yuan to 1859 yuan, a decrease of 1110 yuan - Moutai 1935 adjusted from 798 yuan to 668 yuan, a reduction of 130 yuan - Following these adjustments, the average selling price for these products has decreased by approximately 200 yuan, leading to a reported increase in consumer purchases by at least 15% [3]