年销售超过4亿元的店王，证明永辉没有“忘本”

Core Viewpoint - Yonghui Supermarket has launched its 2026 New Year goods festival strategy at the SM Plaza store, which is significant as this store has achieved annual sales exceeding 400 million yuan and is considered the "store king" among Yonghui's over 300 remodeled stores [2][10]. Group 1: Store Features and Consumer Experience - The SM Plaza store has a complete property layout with an area of approximately 3,500-4,000 square meters, allowing for a compact display of various product categories, enhancing consumer navigation [3][9]. - The store features a high proportion of "3R" products (Ready to Cook, Ready to Heat, Ready to Eat), which account for 45% of top-selling items, and overall, food-related products make up over 60% of the offerings [3][6]. - The store emphasizes consumer experience with ample tasting services in the bakery, fruit, and prepared food sections, ensuring a positive shopping atmosphere [6][14]. Group 2: Product Offerings and Pricing Strategy - Yonghui offers a wide range of seafood products, from affordable options like live grass carp at 9.8 yuan per jin to high-end items like Boston lobsters priced at 399 yuan and king crabs at 998 yuan, ensuring a good price-quality ratio [6][8]. - The supermarket has partnered with major brands like Yili and Mengniu to provide high-quality, cost-effective products, such as yogurt at 9.9 yuan per kg and premium milk at 4.0 yuan [8][12]. - The New Year goods festival will feature a core offering of "30 million-level quality explosive products" and "120 major New Year items" to cater to various consumer segments [8][10]. Group 3: Strategic Focus and Employee Engagement - The launch of the New Year goods festival marks Yonghui's entry into a new phase of self-operation focused on "product strength + scene strength," aiming to enhance consumer experience through systematic integration of product upgrades and service improvements [8][10]. - The SM Plaza store has implemented a profit-sharing model for employees, distributing over 3 million yuan in bonuses, and has trained nearly 100 certified skilled workers to enhance service quality [14][12]. - Yonghui's strategy emphasizes creating a rich "eating and drinking scene," which requires more employee involvement and skill enhancement, moving away from merely reducing operational complexity [14][12].