贵州茅台下调多款产品合同价，最高每瓶降1990元

Group 1 - Guizhou Moutai (600519.SH) has reduced the factory contract prices of several products, with some reductions exceeding 1,000 yuan [1] - Specific price adjustments include Moutai 1935 from 798 yuan to 668 yuan (down 130 yuan), Moutai premium liquor from 2,969 yuan to 1,859 yuan (down 1,110 yuan), and Moutai 15 years from 5,399 yuan to 3,409 yuan (down 1,990 yuan) [1] - Analysts suggest that under Chen Hua's leadership, Moutai is enhancing its "market-oriented" reforms, adjusting delivery schedules based on market supply and demand, and adopting a pricing mechanism that reflects market conditions [1] Group 2 - The launch of multiple products on the digital marketing platform iMoutai since New Year's Day is seen as a significant market-oriented initiative, with prices lower than before [1] - The 53% vol 500ml aged Guizhou Moutai (15) will be sold on the iMoutai app starting January 13 at a retail price of 4,199 yuan, and it sold out shortly after launch [2] - The white liquor industry is shifting from a "channel-driven" model to a "consumer-driven" model, with price reductions becoming an irreversible trend amid declining consumption [2] Group 3 - Guizhou Moutai remains one of the few profitable companies in the white liquor industry, reporting a total revenue of 130.9 billion yuan for the first three quarters of 2025, a year-on-year increase of 6.3% [2] - The net profit attributable to shareholders for the same period was 64.63 billion yuan, up 6.25% year-on-year, with third-quarter revenue reaching 39.81 billion yuan, a 0.35% increase [2] - As of the morning of January 13, Guizhou Moutai's stock price fluctuated, with a slight increase of 0.01% to 1,423.40 yuan per share, giving it a market capitalization of 1.78 trillion yuan [2]