Core Viewpoint - The Ministry of Civil Affairs and seven other departments have introduced measures to cultivate the elderly care service industry and promote the silver economy, aiming to enhance the vitality of various elderly care service providers and better meet the diverse needs of the elderly population [1] Group 1: Brand Development - The measures emphasize strengthening brand building for elderly care services, encouraging the establishment of distinctive brand signage and enhancing brand recognition [2] - Provincial civil affairs departments are encouraged to standardize the names and signage of various elderly care service providers to improve brand identification [2] - Support for trademark registration and protection for well-known elderly care brands is highlighted, promoting the implementation of brand strategies [2] Group 2: Market Supply and Demand - The measures propose optimizing the supply of elderly care services and age-friendly products, promoting community-based service integration through chain operations [3] - Encouragement for the development of specialized medical accompaniment services and mobile bathing services for the elderly is included [3] - The initiative also promotes the development of age-appropriate food and clothing, as well as home modifications to create suitable living environments for the elderly [3] Group 3: Supply and Demand Platforms - Support for local governments to establish dedicated elderly care sections within existing platforms to enhance service demonstration and resource linkage is outlined [4] - The use of expos and fairs to facilitate connections between manufacturers, service providers, and consumers in the elderly care sector is encouraged [4] - E-commerce platforms and supermarkets are urged to create dedicated shopping sections for elderly consumers to enhance convenience [4] Group 4: Technological Empowerment - The measures advocate for technological advancements in elderly care, including the application of big data, AI, and smart home technologies for health monitoring and personalized services [5] - Development of robotic solutions for daily care and emotional support for the elderly is promoted, along with collaboration across industries [5] - Support for the testing and application of smart elderly care products in service institutions is emphasized to enhance user experience [5] Group 5: Development Environment Optimization - The measures call for creating a fair competitive environment by reforming the classification of elderly care institutions and optimizing support policies [7] - Establishment of a standard certification system for elderly products and services is proposed to guide procurement practices [7] - Protection of elderly rights through education and regulation against fraudulent practices in the elderly care market is highlighted [7] Group 6: Support for Operating Entities - The measures suggest reducing administrative inspections on elderly care institutions to prevent arbitrary practices and ensure fair treatment [8] - Promotion of reasonable pricing and positive publicity for elderly care services through various media channels is encouraged [8] Group 7: Resource Support - Local civil affairs departments are tasked with providing regular updates on elderly population statistics and service facility distributions to support service providers [9] - Encouragement for the establishment of a nurturing mechanism for elderly care service providers to apply for specialized small and medium enterprises is included [9] - Support for land supply and operational stability for elderly care facilities based on local aging population needs is emphasized [9]
优化养老服务发展环境 民政部等八部门出台多项措施
Yang Shi Wang·2026-01-13 02:36