上海出台28条举措，塑造“服务供给-消费需求”良性互动

Core Viewpoint - Shanghai is implementing systematic measures to boost consumption and expand domestic demand, focusing on optimizing supply and expanding consumption to promote the development of the service industry and consumer interaction [1] Group 1: Measures and Focus Areas - The Shanghai government has introduced 28 specific measures across six key sectors: finance, information services, transportation, cultural and entertainment, life services, and inspection and certification [1] - The measures aim to create a sustainable consumption ecosystem by addressing not only the availability of consumption but also the willingness, capability, and quality of consumption [1][2] Group 2: Economic Context and Growth - Service consumption has become a crucial engine for economic growth, with service industry value added growing by 5.9% and retail sales of consumer goods increasing by 5% from January to November, both surpassing national averages [2] - Despite growth, there are bottlenecks in the service consumption sector, such as difficulties in accessing cultural and entertainment services, diverse needs in healthcare and elderly care, and insufficient financial products to meet new demands [2] Group 3: Supply and Demand Dynamics - The measures emphasize a dual approach of optimizing supply and driving demand, addressing key bottlenecks that restrict consumption potential [4] - In the financial sector, measures include enhancing personal consumer finance services and providing financial support to businesses and infrastructure to stimulate quality supply [4] Group 4: Quality Assurance and Consumer Confidence - The measures propose strengthening brand certification, improving standard systems, and enhancing inspection services to ensure high-quality supply, which is essential for consumer confidence [5] - When consumers can easily identify and trust high-quality services, they are more likely to spend on better experiences, thereby pushing the service industry to improve standards and quality [5] Group 5: Cultural and Entertainment Sector Initiatives - The measures aim to stimulate innovation in the cultural and entertainment sectors by enhancing supply and leveraging the economic impact of events, such as the successful exhibition at the Shanghai Museum that attracted over 2.77 million visitors and generated significant revenue [6][8] - Initiatives include supporting high-quality exhibitions, developing independent event IPs, and promoting collaboration between cultural resources and tourism products [8] Group 6: Support and Implementation Framework - A robust support system has been established to ensure the effective implementation of the measures, including reforms, financial support, talent cultivation, and enhanced monitoring [10] - The government plans to coordinate support policies with environmental improvements to foster a conducive atmosphere for sustained consumption growth [11]