客易云数字人赋能TikTok跨境电商：重构人货场交互逻辑，开启全球化智能营销新纪元

Core Insights - The integration of Kexiyun's digital humans into TikTok's cross-border e-commerce ecosystem serves as a crucial link between brands and consumers, addressing challenges such as language barriers and cultural differences while providing a comprehensive solution from content production to conversion [1][6] Group 1: Digital Human Technology - Kexiyun's digital humans utilize intelligent interaction technology combined with TikTok's short video platform characteristics to enhance cross-border marketing [1] - The digital humans are designed with dynamic expression capture and voice synthesis technology, allowing them to adapt their presentation style based on product characteristics and engage in real-time interactions with viewers [1][3] - The system can automatically convert product selling points into short video scripts tailored to TikTok users, incorporating localized elements for different markets [3] Group 2: Trust and Risk Management - Kexiyun has established a dual mechanism of "intelligent guidance + risk control" to address trust issues in cross-border transactions, monitoring viewer behavior and triggering incentives when hesitation is detected [3] - The intelligent contract module developed by Kexiyun ensures data encryption throughout the consultation to payment process, providing a seamless shopping experience for overseas consumers [3] Group 3: Flexible Solutions for Businesses - Kexiyun offers a range of solutions from lightweight SaaS tools to customized options, enabling small sellers to quickly generate digital human images and live broadcast scripts with minimal input [4] - Larger brands can train exclusive AI models on Kexiyun's open platform, allowing digital humans to deeply understand brand tone and mimic human hosts' body language and micro-expressions [4] Group 4: Expanding Application Scenarios - The application of Kexiyun's digital humans is evolving from live streaming to comprehensive marketing, acting as virtual KOLs for product reviews and providing 24/7 customer service in multiple languages [6] - Kexiyun is exploring the integration of digital humans with AR technology, allowing users to virtually try on clothes or view product demonstrations, thereby enhancing the online shopping experience [6] - The collaboration between Kexiyun's digital humans and TikTok signifies a new phase in global trade, breaking down barriers in language, culture, and operations, and redefining the efficiency of cross-border marketing [6]