Zhi Tong Cai Jing·2026-01-13 02:39Core Viewpoint - The proposed 10% cap on credit card interest rates by President Trump could significantly impact the banking sector and extend to consumer-related industries such as airlines and retail, potentially forcing consumers to seek higher-cost borrowing alternatives [1][2] Group 1: Impact on Credit Card Issuers - Credit card issuers may respond to the interest rate cap by increasing fees, reducing consumer rewards, cutting operational costs, and tightening credit limits, especially if the cap becomes permanent [1][2] - Analysts from Morgan Stanley predict that under the temporary cap, the book value of companies like Bread Financial, Synchrony Financial, and American Express could decline by 20% to 40% [3] - The impact on earnings per share for major credit card companies could be severe, with estimates suggesting a reduction of 80% for American Express and 60% for Citigroup [3] Group 2: Broader Economic Implications - The credit card industry is crucial to the U.S. economy, which is approximately 70% driven by consumer spending, with credit card spending accounting for just over 20% [2] - A tightening of credit by issuers could lead consumers to turn to less regulated and more expensive lending options, such as payday loans [1][2] - The potential for reduced credit availability could have a cascading effect on industries reliant on credit card revenue, particularly airlines and retail [2] Group 3: Market Reactions - Stock prices of companies with a higher proportion of low-credit borrowers have already begun to reflect the risks, with significant declines observed in shares of Bread Financial, Synchrony Financial, and others [4] - Major banks like Citigroup and JPMorgan also experienced stock price drops, indicating market concerns over the proposed policy's implications [4] - Analysts note that while the event's impact is broad, the likelihood of the cap being implemented remains low, but uncertainty in the industry has increased significantly [4]