Real Estate focused Zillow Pushes into Transactions amid US Property Market Slowdown

Zillow (NASDAQ: Z and ZG) is recognized as one of the go-to platforms for homebuyers searching for properties, yet the bulk of its revenue stems from real estate listing agents who pay for leads. Under CEO Jeremy Wacksman, the company is increasingly shifting focus toward the transaction side of the real estate process, viewing it as a more promising avenue for growth. As Wacksman has noted, “It’s a better business to be in,” highlighting the potential for deeper involvement beyond mere lead generation.Cent ...