仲景食品探索大健康食品领域

Core Insights - Zhongjing Food Co., Ltd. has launched two new products, "American Ginseng Concentrate" and "American Ginseng Solid Beverage," both clearly indicating "100mg of ginsenosides per bag," marking a strategic expansion into the health food sector [1][2] - The latest "Chinese Pharmacopoeia" set to be released in 2025 specifies a minimum total ginsenoside content of 2% for American ginseng and outlines daily dosage limits (not exceeding 3g-6g), but these rigorous standards primarily apply to upstream raw materials and traditional Chinese medicine slices, leaving a lack of unified quantitative labeling standards in the deep-processed consumer goods sector [1] Industry Context - Zhongjing Food addresses the issue of the absence of industry quantitative standards by providing clear ginsenoside content labeling, breaking the norm of vague marketing practices and offering consumers a quantifiable value reference [1] - The company utilizes raw materials sourced from the premium region of Ontario, Canada, and employs a "slow fire, low-temperature concentration" modern extraction process, ensuring a complete quality loop from "authentic production area" to "gentle processing" and "standard inspection" [1] - The innovative formats of ready-to-drink concentrate and instant tea powder successfully lower the consumption threshold for American ginseng, facilitating its transition from a traditional tonic to a daily health consumer product and addressing the challenge of low repurchase rates [1] Strategic Implications - Zhongjing Food's cross-industry move is not starting from scratch but leverages the R&D and production resources of its affiliated company, Wanxi Pharmaceutical, in traditional Chinese medicine extraction, concentration, and formulation, ensuring product quality stability and continuous innovation [2] - The market acceptance of Zhongjing Food's new American ginseng products remains to be seen, but its approach of "quantitative transparency" and reliance on core capabilities outlines a feasible upgrade path, providing key insights for the industry and traditional enterprises seeking cross-industry opportunities [2]