编程猫取得CIC灼识“家长首选的少儿编程教育品牌”的市场地位声明

Industry Overview - The Chinese children's programming education market is projected to exceed 40 billion yuan in 2024 and grow to over 70 billion yuan by 2028, indicating a significant upward trend in market size [2] - Online programming education is gaining market share due to its convenience and low cost, driven by advancements in internet technology and the proliferation of mobile learning devices [2] - The application of artificial intelligence (AI) in children's programming education is enhancing user experience and is expected to further boost online education's market share [2][3] User Demand Characteristics - Different user groups exhibit varying demand characteristics; younger children are motivated by curiosity and interest, while older students are influenced by academic pressures and competition [2] - Parents of younger children prioritize the fun and engaging aspects of programming courses, while parents of older students seek more in-depth course offerings that provide competition guidance [2] Company Spotlight: Programming Cat - Programming Cat, established in 2015, focuses on youth programming and AI education, aiming to cultivate future creators through a comprehensive educational ecosystem [4] - The brand has gained industry trust through partnerships with authoritative organizations, including UNESCO and the International Olympiad in Informatics [4] - Programming Cat has developed a full educational chain from introductory programming to advanced AI applications, integrating programming with creative practices to foster logical thinking and creativity [6] Technological Innovation - Programming Cat's core competitive advantage lies in its commitment to independent software development, creating a Kitten software ecosystem that supports multiple programming languages across various devices [9] - The brand has been recognized as a top education technology company by TIME magazine for its quality content and comprehensive service offerings [9] - Programming Cat aims to continue enhancing its courses and services to provide high-quality AI and programming education resources to more youth [9]