“832平台”激发脱贫地区产业活力

Core Insights - The "832 Platform" is an online sales platform for agricultural products from poverty alleviation regions, guided by the Ministry of Finance, Ministry of Agriculture and Rural Affairs, and the All-China Federation of Supply and Marketing Cooperatives [1][2] - By the end of 2025, the platform aims for a cumulative transaction volume of 60.791 billion yuan, with 444,100 products available for sale and 47,620 registered purchasing units [1] - The platform emphasizes quality control and pricing while fostering sustainable development through improved operational mechanisms and product competitiveness [1] Group 1 - The "832 Platform" has successfully cultivated 13,000 certified products under the "Two Products and One Standard" initiative [1] - The platform has implemented strict product admission standards and quality control norms, enhancing the commercialization level of products [1] - Products such as Ningxia Yellow Cattle Beef and Gan Nan Navel Oranges have seen significant increases in repurchase and sales rates due to quality and packaging improvements [1] Group 2 - The platform has increased the proportion of deep-processed agricultural products from 30% to 61% [2] - A collaborative model involving the platform, government, and leading enterprises has been established, resulting in the development of 25 regional public brands and benefiting over 100,000 farmers [2] - Cumulative sales from these initiatives have surpassed 3 billion yuan, creating a positive development pattern centered around branding and full industry chain linkage [2]