你购车预算是多少？德勤调查报告：中国超6成受访者计划买30万元及以上汽车【附新能源汽车行业市场分析】

Core Insights - The automotive market in China shows a significant divide in consumer purchasing intentions, with over 60% of respondents planning to buy vehicles priced at 300,000 RMB or above according to Deloitte's global automotive consumer research [2]. However, a contrasting survey indicates that 88.9% of consumers have a budget below 300,000 RMB, highlighting a preference for mid-range vehicles [3]. Group 1: Consumer Preferences - A majority of consumers (30%) prefer vehicles priced between 300,000 to 399,900 RMB, while 22% are inclined towards the 400,000 to 499,900 RMB range, and 11% consider vehicles above 500,000 RMB [2] - In contrast, a domestic survey reveals that 51% of consumers prefer vehicles in the 100,000 to 200,000 RMB range, with 20.1% opting for vehicles below 100,000 RMB [3] Group 2: Market Dynamics - The disparity in survey results may stem from the international sample being skewed towards high-income individuals in first-tier cities, reflecting an "ideal expectation" of consumption, while domestic surveys reveal a more realistic purchasing power [3] - The rapid development of the new energy vehicle (NEV) market in China is a key factor in the diverse automotive landscape, with a market penetration rate of 31.6% in 2023, projected to rise to 40.3% in early 2024 [3] Group 3: Technological Advancements - The NEV sector has achieved breakthroughs in "high cost-performance" and "multi-functional configurations," making vehicles more affordable and appealing to various consumer groups [6] - Future trends in the NEV industry will focus on the application of emerging technologies such as artificial intelligence, smart vehicles, and cloud computing, which may alter consumer budget distributions [7] Group 4: Consumer Mindset - Consumers are encouraged to prioritize the features they need rather than fixating on budget constraints, as the threshold for quality vehicles has significantly lowered [9]