“死了么”创始人亲述：我们是如何爆红的

Core Insights - The app "Are You Dead?" has rapidly gained popularity in China, addressing the safety concerns of young people living alone, particularly in urban areas [1][3] - The founder, Mr. Guo, shared insights on the app's development and its connection to the safety needs of the independent living demographic [3][11] Group 1: Entrepreneurial Inspiration - The app was inspired by the founder's personal experiences as a young adult living alone in Shenzhen, where he felt a constant underlying fear of potential dangers [3][5] - The idea for the app emerged from discussions on social media platforms, where users expressed a desire for a tool that could alert family members in case of emergencies [7][8] - The app's name, while humorous, reflects a serious concern about the safety of individuals living alone, highlighting a significant and often overlooked market need [12][16] Group 2: Growth and Popularity - "Are You Dead?" achieved rapid growth, reaching the top three in international tool rankings in multiple countries within just a day and a half [3][11] - The user base primarily consists of young adults aged 25 to 35, predominantly female, living in first- and second-tier cities [11] - The app's virality was driven by organic sharing among users, influencers, and media, resulting in sustained interest and engagement [12][14] Group 3: Future Directions - The company is currently in the later stages of its first funding round, with significant interest from various investors recognizing the app's potential [13][16] - Future iterations of the app will focus on enhancing features, including the development of proactive AI capabilities to detect risks and intervene before emergencies occur [15][16] - The company also plans to expand its product offerings, including a related app called CareAI, aimed at ensuring the safety of children through location tracking and alerts [16][17]