FOTON(SH:600166) Xin Lang Cai Jing·2026-01-13 04:14Core Viewpoint - The article discusses the strategic transformation of Zhijie under the leadership of Zhao Changjiang, emphasizing the integration of Huawei's technology and Chery's manufacturing capabilities to create a pioneering smart electric vehicle brand. Group 1: Strategic Transformation - Zhijie 2.0 is a strategic initiative that involves a significant investment of 10 billion yuan and the establishment of a 5,000-person R&D team to enhance brand positioning and organizational structure [1][12] - The brand aims to leverage Huawei's technological leadership and Chery's manufacturing expertise to create a unique identity in the competitive electric vehicle market [1][13] - Zhao Changjiang emphasizes the need for a complete embrace of Huawei's methodologies in management, culture, and business logic to ensure the brand's success [12][14] Group 2: Market Positioning and Product Strategy - The company plans to target high-income, highly educated consumers while emphasizing the application of cutting-edge smart technology in its products [22][24] - The 2026 product lineup includes a flagship MPV (V9) and a large SUV, with a focus on enhancing user experience through advanced AI capabilities [29][36] - The brand's differentiation lies in its commitment to creating a "pioneering" identity that resonates with consumers seeking innovative technology and design [22][23] Group 3: Operational Efficiency and Supply Chain - The integration of Huawei's digital thinking into the supply chain aims to transform production processes from passive to proactive, enhancing efficiency and quality control [5][26] - The company is restructuring its production and sales coordination to ensure a seamless flow of operations, which is critical for meeting market demands [25][31] - Zhao Changjiang highlights the importance of a collaborative culture between manufacturers and suppliers, moving away from traditional adversarial relationships [7][12] Group 4: Future Outlook and Challenges - The company anticipates that the smart vehicle market will experience significant growth, with a focus on creating user-centric products that exceed current expectations [11][36] - Zhao Changjiang acknowledges the challenges of fully implementing Huawei's capabilities within the brand, estimating current progress at 20-30% [28] - The long-term goal is to achieve annual sales of one million units by 2030, establishing Zhijie as a global leader in the smart electric vehicle sector [38]