2035年超级趋势报告：重塑市场与商业的六大颠覆性力量（英文版）

Core Insights - The report titled "2035 Super Trends" identifies six transformative forces that will reshape global business over the next decade, emphasizing that these trends are structural changes rather than fleeting phenomena [1][14][15]. Group 1: Exponential Intelligence - By 2035, it is projected that over 90% of digital content will be generated by AI, blurring the lines between human and machine thinking [2][23]. - Companies must integrate AI into all core functions, from operations to marketing, and develop proprietary models tailored to their needs [2][25]. - Leading firms are reimagining customer experiences through predictive and hyper-personalized interfaces, enhancing human collaboration [2][32]. Group 2: Generational Remix - By 2035, the global population will be older, more urbanized, and more diverse, necessitating businesses to design products and services that cater to various generations and lifestyles [3][34]. - Companies should create inclusive, intergenerational offerings and incorporate cultural diversity into their research and development processes [3][36]. - Urban planners must design cities and workplaces that accommodate longer life spans and address issues like loneliness and mental health [3][36]. Group 3: Asian Century - Asia is becoming the center of global growth, with the majority of middle-class consumers expected to reside there by 2035 [4]. - Asian companies are evolving from low-cost imitators to leaders in innovation and new business models, requiring businesses to localize products for emerging markets [4][16]. - Companies must collaborate with local partners to create tailored offerings for the rapidly growing middle class in second and third-tier cities [4][16]. Group 4: Regenerative Systems - Climate change presents both risks and opportunities, pushing companies to move beyond carbon neutrality towards regenerative practices that positively impact the environment [5][15]. - Businesses need to transform their supply chains into regenerative ecosystems and adopt circular design principles [5][15]. - Innovation should focus on leveraging tools like AI to address significant challenges such as climate change and public health [5][15]. Group 5: Multipolar World - The traditional model of seamless globalization is breaking down, with economic nationalism and geopolitical tensions reshaping business strategies [6][15]. - By 2035, over 70% of global trade is expected to occur within regional networks, prompting companies to rebuild supply chains for resilience rather than just cost [6][15]. - Businesses must localize or nearshore manufacturing and develop flexible, modular operations to adapt to complex regulatory challenges [6][15]. Group 6: Humanity Rising - Trust, well-being, and social contribution are becoming central to business strategies as automation and AI take over repetitive tasks [7][15]. - Companies need to redesign roles to create higher value, focusing on empathy, trust, and meaning in corporate culture [7][15]. - By 2035, companies that prioritize purpose and well-being are expected to significantly outperform their peers [7][15]. Conclusion - The six megatrends outlined in the report highlight a future characterized by increased complexity and rapid change, urging business leaders to adopt a "super trend mindset" to navigate these transformations effectively [8][14][15].