家电低价内卷时代面临终结，新国标家电「计划报废」是安全警示，还是刺激消费？

Core Viewpoint - The new national standard for household appliances mandates the labeling of "safe usage years," emphasizing the importance of timely replacement to mitigate safety risks associated with aging appliances [2][3][7]. Group 1: New Regulations - Starting January 2026, the revised national standard requires household appliances to indicate their "safe usage years" and warn users about the risks of continued use beyond this period [2]. - Manufacturers must clearly label the safe usage period on products, including a warning about the risks of exceeding this timeframe [3][7]. - The safe usage period will generally start from the date of purchase, or from the installation date for appliances requiring professional installation [5][7]. Group 2: Safety Concerns - Many households overlook the safety risks associated with aging appliances, often waiting for visible issues before considering replacement [1][8]. - Recent incidents, such as fires caused by aging electrical components, highlight the dangers of using appliances beyond their safe usage years [8][9]. - The new standard aims to provide consumers with a clear guideline for when to replace appliances, reducing reliance on subjective judgment [13][15]. Group 3: Industry Implications - The introduction of the safe usage year standard may shift competition in the appliance industry from price and features to safety and reliability [16][17]. - Established brands with robust testing and quality assurance processes may benefit from the new regulations, as they can confidently communicate the safety of their products [16][17]. - Conversely, manufacturers that focus on cost-cutting may face increased pressure to meet the new standards, potentially impacting their market position [17].