“冀花生香·冀托健康”，河北高油酸花生集群品牌正式发布

Core Viewpoint - The launch of the "Hebei High Oleic Peanut" brand marks a new phase in the branding, clustering, and value development of Hebei's peanut industry, emphasizing health and quality [1][2]. Group 1: Brand Development and Value Proposition - The slogan "Jihua Shengxiang · Jituo Jiankang" encapsulates the value system of Hebei's peanut industry, highlighting the unique flavor and advantages of the "Jihua" series varieties, while promoting health benefits with oleic acid content exceeding 75% [2][7]. - Hebei has cultivated 66 high oleic peanut varieties, with "Jihua 572" showing an oleic acid content of 81.5% and achieving a record yield of 602 kg per mu in Julu County [4][8]. Group 2: Industry Scale and Competitive Advantage - The planting area for high oleic peanuts in Hebei has reached 2.15 million mu, covering 59.6% of the total area, making it the leading province in China [6]. - A full industry chain cluster has formed around ten key counties, including Luan County and Julu County, encompassing variety research, large-scale planting, deep processing, and brand sales [6][9]. Group 3: Economic Impact and Community Benefits - Julu County has promoted the "Jihua 572" variety, achieving an annual output value of 525 million yuan and increasing average household income by 5,200 yuan [8]. - The county aims to stabilize the planting area at over 100,000 mu within 3 to 5 years, targeting an annual output value exceeding 1 billion yuan [8]. Group 4: Future Development Strategy - Hebei plans to establish a "1+10+N" brand development system, with the provincial public cluster brand leading ten regional public brands and numerous enterprise brands to enhance market competitiveness [9]. - The focus will be on strengthening technological breeding, promoting diversification and functionality of varieties, and enhancing brand operations to elevate the appeal of "Jihua Shengxiang" and the health promise of "Jituo Jiankang" nationwide [9].