机构：2025Q4苹果以全球出货市占率1/4居首，三星17%居次

Core Insights - Global smartphone shipments are projected to grow for the second consecutive year in 2025, with a year-on-year increase of 2% [2] - The growth is driven by the high-end trend propelled by payment solutions and effective marketing, along with the rising adoption of 5G devices in emerging markets [2] - In Q4 2025, smartphone shipments showed a modest growth of 1% year-on-year, impacted by previous quarter inventory buildup [2] Company Performance - Apple leads the global market with a 25% share of shipments in Q4 2025, achieving a historical high [2] - Samsung follows in second place with a 17% market share [2]