2 1 Shi Ji Jing Ji Bao Dao·2026-01-13 05:33Core Viewpoint - A marketing revolution is underway, shifting from "keyword ranking" to "AI answer priority," significantly impacting the media sector, as evidenced by the surge in the Media ETF Huaxia (code: 516190) with a net inflow of 575 million yuan on January 12 [1][6]. Group 1: Market Dynamics - The announcement by Elon Musk to open-source the content recommendation algorithm of the X platform has marked the arrival of the Generative Engine Optimization (GEO) era [1]. - The A-share media sector experienced a wave of price surges, with companies like Liou Co. and Yidian Tianxia achieving consecutive price limits, and the Media ETF Huaxia rising over 8% after an 8.41% increase the previous week [1][6]. - The GEO revolution is expected to create a trillion-yuan market space, as investors recognize the potential of this shift [1]. Group 2: GEO Characteristics - Unlike traditional SEO, GEO emphasizes logical coherence, authoritative data, and emotional resonance in content [2]. - The demand from advertisers is transitioning from "ranking priority" (SEO) to "answer priority" (GEO), leading to innovations in marketing and media business models [2]. - The GEO market in China is projected to reach approximately 2.9 billion yuan by 2025 and 24 billion yuan by 2030, with the global market expected to exceed 100 billion dollars [2]. Group 3: Investment Opportunities - The Media ETF Huaxia (516190) is identified as a prime investment vehicle for the GEO revolution, as its constituent stocks align closely with GEO concepts [3]. - The ETF includes leading companies in online retail, advertising, film publishing, gaming, and digital media, with top holdings such as Focus Media, Giant Network, and BlueFocus [3][4]. - As of January 9, the ETF has achieved a year-to-date return of 13.15% and a one-year return of 52.38%, significantly outperforming the CSI 300 index [6]. Group 4: Long-term Outlook - The transition from traditional search to AI-driven dialogue signifies a fundamental change in how users access information, positioning GEO optimization as a critical area for corporate marketing [6][7]. - The Media ETF Huaxia is well-positioned for long-term investment due to the ongoing trends of traffic entry reshaping, conversion chain reconstruction, and concentrated event catalysts [7].