200亿抄底奢侈品牌！中国资本买下“小脏鞋”，9个月营收超42亿元

Core Viewpoint - Sequoia China is set to acquire a controlling stake in the Italian fashion brand Golden Goose Group for €2.5 billion (approximately ¥20.3 billion), marking one of the largest transactions involving Chinese capital in European consumer brands in 2025 [1][3]. Group 1: Acquisition Details - The acquisition involves Sequoia China, Temasek, and Permira, with the latter retaining a minority stake [1]. - The transaction is part of a broader trend where Chinese capital is actively pursuing international consumer brands amid a turbulent global market [3][4]. - Sequoia China's acquisition of Golden Goose is seen as a strategic "bottom-fishing" move, capitalizing on the brand's current financial challenges [5][6]. Group 2: Market Context - In 2025, several notable acquisitions by Chinese firms include Starbucks selling 60% of its China business for $4 billion to Boyu Capital and CPE investing $350 million for an 83% stake in Burger King China [3]. - The luxury goods market is experiencing a downturn, yet Golden Goose reported a 13% year-on-year revenue increase to €517 million (approximately ¥4.2 billion) in the first nine months of 2025, with a 21% growth in its direct-to-consumer channel [9][10]. Group 3: Brand Positioning - Golden Goose, founded in 2000, is known for its unique "distressed" sneakers, which have become a symbol of high fashion and individuality, appealing to younger consumers [10][12]. - The brand's pricing strategy ranges from ¥4,000 to ¥6,000 per pair, with special editions exceeding ¥8,000, indicating strong consumer demand despite high prices [12]. Group 4: Future Prospects - Sequoia China aims to leverage its extensive network and operational capabilities to enhance Golden Goose's growth, potentially integrating advanced technologies like AI and digital supply chain tools [14]. - The acquisition is expected to not only maintain the brand's core identity but also expand its product lines, including ready-to-wear, leather goods, and accessories, creating a comprehensive luxury lifestyle narrative [14].