KWEICHOW MOUTAI(SH:600519) Ge Long Hui A P P·2026-01-13 06:16Core Viewpoint - Kweichow Moutai, a leading liquor company, plans to lower the payment prices for several products, including premium Moutai and Moutai 1935, as confirmed by distributors [1] Group 1: Price Adjustment - Moutai has clarified that the contract prices for some products will be adjusted downwards for 2026, affecting several key products [1] - Distributors have confirmed that the news regarding the price reduction is accurate, although Moutai has not publicly announced this information yet [1] Group 2: Distributor Sentiment - Some distributors believe that the price reduction was overdue, indicating that they were previously selling products like premium Moutai and Moutai 1935 at a loss [1] - The sentiment among distributors reflects a shift towards market-driven pricing, with one stating that Moutai's pricing is now more aligned with market conditions [1] Group 3: Market Transparency - The introduction of a transparent pricing system for Moutai products is seen as a way to establish a market price benchmark [1] - The adjustment in payment prices is expected to create a profit margin for distributors, enhancing their financial viability [1]