聚焦“消费场景+消费金融”，上海出台4项举措创新金融产品服务

Core Viewpoint - The Shanghai Municipal Government has issued a set of measures aimed at enhancing the quality and efficiency of the service industry and boosting consumption through 28 policy initiatives across seven areas, with a specific focus on the financial sector [1]. Financial Sector Initiatives - The measures encourage financial institutions to innovate and develop financial products tailored to new consumption trends, such as holiday, night, nostalgic, and anime economies, and to implement diverse card discount activities during consumption festivals [5]. - Personal consumption loan interest subsidy policies will be implemented, and the application process for auto loans will be optimized by relaxing conditions and reasonably determining loan issuance ratios, terms, and interest rates [5]. - The development of credit products for large consumer areas like green smart home decoration will be expanded, and mobile payment services will be enhanced [5]. - The measures promote the securitization of retail loans such as personal consumption and credit cards to revitalize existing credit stock [5]. Insurance Product Support - The government plans to upgrade existing inclusive insurance products and increase insurance coverage for specific groups and small micro-enterprises in the service industry [6]. - There will be an expansion of product offerings in travel, accident, and health insurance, along with efforts to synchronize medical insurance and commercial health insurance settlements in major hospitals [6]. - The development of third-pillar pension insurance will be encouraged, with a focus on creating diverse personal pension products and innovative commercial pension offerings [6]. Financial Support for Business Entities - The measures include utilizing policies like service consumption and pension refinancing, as well as government financing guarantees, to support various business entities with loans [6]. - Financial institutions are encouraged to innovate financing products based on expected revenue rights from service contracts and explore new financing models such as ticket revenue pledges [6]. - There will be an emphasis on expanding pledge financing for accounts receivable and intellectual property, as well as supply chain finance [6]. Infrastructure Financial Support - Financial institutions are encouraged to support key projects in the consumption sector, including the renovation of commercial facilities and community service centers, with favorable loan conditions [6]. - The issuance of real estate investment trusts (REITs) for consumption infrastructure will be supported, along with the application of local government special bonds for eligible projects [6]. Overall Strategy - The focus of the measures is on optimizing supply and expanding consumption simultaneously, aiming to cultivate new growth points in service supply and consumer demand to promote high-quality development in the service industry [7]. - The government emphasizes the importance of financial services in stimulating industry and activating consumption, with a growing demand for diverse financial services in wealth management and commercial insurance [7]. - Future efforts will prioritize the integration of service supply and consumer demand, enhancing digital, green, and intelligent consumption, and fostering a favorable environment for sustained consumption growth [7].