茅台被曝下调多款产品打款价：最高降超三成

Core Viewpoint - Kweichow Moutai plans to lower the payment prices for several products, including premium Moutai and Moutai 1935, in response to market conditions and to enhance market accessibility for a broader consumer base [1][2][4] Group 1: Price Adjustments - The payment price for Moutai 15-year is set to decrease from 5399 yuan to 3409 yuan per bottle, a reduction of 1990 yuan, or nearly 37% [1] - Premium Moutai's price will drop from 2969 yuan to 1859 yuan per bottle, a decrease of 1110 yuan, also over 37% [1] - The price for 43-degree Flying Moutai will be adjusted to 739 yuan per bottle, down from 798 yuan in the planned price for 2025 [1] - Moutai 1935's payment price will be reduced from 798 yuan to 668 yuan per bottle, a decrease of 130 yuan, or 16% [1][2] Group 2: Market Reactions - Distributors have confirmed the price reductions, stating that the adjustments were overdue, particularly for products like premium Moutai and Moutai 1935, which had been sold at a loss [3] - The price adjustments are seen as a move towards a market-oriented pricing strategy, allowing for better profit margins for distributors [3][4] - The recent changes in pricing are expected to increase the accessibility of Moutai products to a wider range of consumers, including small business owners and middle-class families [2] Group 3: Marketing Strategy - Kweichow Moutai is focusing on a market-oriented transformation, aiming to restructure its product hierarchy and ensure that product pricing aligns with market demand [4] - The company plans to implement a more refined and differentiated product distribution strategy, avoiding a one-size-fits-all approach to inventory [4] - The adjustments in pricing and distribution are part of a broader strategy to create a responsive pricing system that reflects market conditions [4]