合口味致歉：从“刻板印象”争议到“诚恳致歉”接纳

Core Viewpoint - The frozen food brand He Kou Wei publicly apologized and adjusted its subway advertisement following controversy over its content, which was criticized for reinforcing traditional gender roles in family responsibilities [1][6]. Group 1: Advertisement Controversy - The controversy originated from a subway advertisement featuring a mother struggling in the kitchen while her child enjoyed a meal, accompanied by the caption suggesting that parents should spend more time playing with their children instead of cooking [1][2]. - The advertisement sparked widespread discussion on social media, with topics like "He Kou Wei subway advertisement controversy" trending among users [2]. Group 2: Public Reaction - Critics pointed out that the advertisement perpetuated the stereotype of cooking and childcare being solely the mother's responsibility, failing to reflect modern family dynamics where responsibilities are shared [4]. - Some social media users felt that the criticism was overly sensitive, arguing that the complaints were unwarranted [4]. Group 3: Company Response - In response to the backlash, He Kou Wei issued an apology on January 6, acknowledging that the advertisement's content lacked consideration and caused negative associations among consumers [6]. - The company announced plans to replace the controversial advertisement and improve its internal review processes to prevent similar issues in the future [6]. - The company's quick response and willingness to listen to consumer feedback received mixed reactions, with some praising the brand's accountability and others maintaining their criticism of the original advertisement [6]. Group 4: Industry Insights - He Kou Wei, established in 1994, specializes in frozen foods such as dumplings and buns, and is recognized as one of Shenzhen's "old brands" [9]. - A brand communication expert emphasized the importance of brands being sensitive to societal changes and public sentiment, noting that any oversight in advertising could significantly impact brand image in today's value-driven communication landscape [9].