Core Viewpoint - Beike has issued an internal notice emphasizing self-regulatory behavior across its platform, reiterating a neutral market perspective and strict adherence to company values [1] Group 1: Internal Regulations - The notice outlines "Three Musts" focusing on service standards, which include providing honest and professional services to stabilize the market, ensuring the authenticity of property information and fulfilling commitments, and offering comprehensive and objective information to assist users in making rational decisions [1] - The "Six Prohibitions" include banning subjective speculation that undermines the market, distorting interpretations of national policies, and disseminating false information [1] Group 2: Enforcement and Compliance - The company has stated that violations will be strictly punished internally, with reports of employees and agents in locations such as Hangzhou and Changsha already facing severe penalties for non-compliance [1]
贝壳启动“三必做六禁止”全平台巡查处罚违规行为