Core Insights - The 2026 Spring Festival will feature a 9-day holiday, leading to a significant surge in outbound travel demand, with booking peaks observed on travel platforms [1] - The trend of combining domestic celebrations with international vacations is becoming more pronounced, as users extend their travel dates to accommodate both [1] - Southeast Asia remains the top choice for Chinese tourists celebrating the Spring Festival abroad, with major destinations including Singapore, Kuala Lumpur, Ho Chi Minh City, and Bali [1][2] Group 1: Outbound Travel Trends - The booking volume for outbound travel products during the Spring Festival has surpassed that of 2025, indicating a strong recovery in travel demand [1] - Short-haul outbound travel products (5-7 days) remain popular, but there is a notable increase in long-haul travel bookings, with 9-12 day trips accounting for approximately 25% of users [1] - Non-first-tier cities, particularly in central and western China, are showing heightened enthusiasm for outbound travel, with cities like Chengdu, Chongqing, and Wuhan making up about 40% of the top 15 source cities [2] Group 2: Price and Demand Dynamics - Due to high demand for outbound travel, hotel prices in popular destinations are rising significantly, with some locations like Kuala Lumpur seeing price increases of around 60% compared to regular rates [2] - Turkey has emerged as a popular new visa-free destination, experiencing a 320% year-on-year increase in travel interest during the Spring Festival [2] - Long-haul destinations such as Spain, Italy, New Zealand, Australia, and Egypt have seen a notable increase in travel interest, with year-on-year growth rates ranging from 63% to 155% [2]
同程旅行：2026年“史上最长春节假期”催热出境游 产品预订已进入高峰