B站李旎：广告收入增长远高于大盘水平

Group 1 - The core message of the event is the importance of a healthy content ecosystem, which includes community, creators, and commercialization [1][2] - Bilibili's daily active users reached 117 million, while monthly active users reached 376 million, with an average user age of 26 and new user average age of 23 [1][2] - Over 220 million users watched consumer-related content on Bilibili last year, indicating strong consumer demand that has driven continuous growth in advertising revenue [1][2] Group 2 - Bilibili's advertising revenue has grown for 11 consecutive quarters at a rate exceeding 20%, significantly higher than the market average [1][2] - The number of advertisers continues to grow, with a retention rate of nearly 90% for clients with over one million in revenue [1][2] - The average income per content creator (UP主) increased by 22% year-on-year, highlighting the financial benefits of quality content [1][2]