小红书与美团达成红美计划,首期开放美团买药行业线
Bei Ke Cai Jing·2026-01-13 08:33

Group 1 - The core point of the article is that Xiaohongshu has partnered with Meituan to launch a new initiative allowing users to directly access Meituan's pharmaceutical offerings through Xiaohongshu's advertising notes [1] - The first phase of this collaboration includes the integration of Meituan's pharmaceutical industry line, enabling brands like Kuaike, Xiaokuihua, and Fenbide to advertise on Xiaohongshu [1] - This partnership marks the first time an instant retail platform has joined Xiaohongshu's advertising initiatives, following previous collaborations with e-commerce platforms like Taobao and JD [2]