与其“看风景” 不如“住进风景里”

Core Viewpoint - The travel economy in Yunnan is experiencing significant growth, shifting from traditional tourism to a more immersive living experience, where visitors prefer to stay longer and engage deeply with local culture and lifestyle [6][7]. Group 1: Travel Trends - Visitors are increasingly choosing to stay in Yunnan for extended periods, with many opting for a few months to fully integrate into local life rather than just sightseeing [3][6]. - The demand for a slower, more enjoyable lifestyle is driving this trend, as consumers seek deeper experiences rather than quick visits [4][6]. Group 2: Regional Development - Regions with previously limited tourism resources, such as Cangyuan Wa Autonomous County, are leveraging the travel economy to attract visitors, with a reported increase of over 20% in visitors since 2025, reaching 80,000 [4]. - Local events, such as sports competitions, are being used to showcase cultural heritage and attract tourists, transforming them into cultural deep-dive experiences [4]. Group 3: Economic Impact - The travel economy is becoming a key driver for rural revitalization in Yunnan, with initiatives to restore and repurpose old homes and create diverse business offerings to meet the needs of both locals and visitors [5]. - Data indicates that in the first 11 months of 2025, Yunnan Province welcomed 4.9833 million travelers, marking a 54.9% increase year-on-year, with an average stay of approximately 85 days and an expected annual consumption exceeding 50 billion [6].