BYD(SZ:002594) Zheng Quan Shi Bao Wang·2026-01-13 08:51Core Viewpoint - Zhao Changjiang, a veteran of BYD for 16 years, has officially joined Hongmeng Zhixing's Zhijie Automobile as Executive Director and Executive Vice President, marking a significant shift in his career and the potential for innovation in the high-end smart vehicle sector [1][4]. Group 1: Zhao Changjiang's Background and Transition - Zhao Changjiang has a notable career trajectory at BYD, starting as a sales manager and rising to become the youngest sales company general manager at the age of 31 [5]. - He played a crucial role in the relaunch of the Tengshi brand in collaboration with Mercedes-Benz, overseeing marketing and channel development, and successfully launched the popular high-end new energy MPV, Tengshi D9 [5][6]. - His transition to Zhijie Automobile is seen as a strategic move to leverage his experience in high-end vehicle marketing and development [6]. Group 2: Zhijie Automobile and Market Position - Zhijie is a high-end smart automobile brand co-created by Huawei and Chery, currently under Chery's ownership within the Hongmeng Zhixing system [4]. - The brand has already launched models such as Zhijie S7 and Zhijie R7, with significant sales figures reported; in November, 11,761 units were sold, bringing the total sales for the first 11 months of the year to 82,348 units [7]. - Zhao's involvement is expected to enhance the brand's market presence, especially with the upcoming launch of the Zhijie V9, which he has described as a potential game-changer in the MPV segment [6].