Group 1 - The core viewpoint of the articles highlights the growing popularity and revitalization of traditional Chinese brands, known as "old brands," which are increasingly favored by consumers during the festive season [1][6] - There are currently 1,450 traditional Chinese brands with an average existence of over 145 years, and more than 1,200 intangible cultural heritage items associated with them [1][6] - The "Henan Province Old Brand Carnival" event showcases over 90 booths from various sectors, emphasizing the transmission of traditional skills and innovative vitality of these brands [3] Group 2 - The Shanghai Municipal Commerce Committee is conducting a review and recognition process for traditional brands, with 87 brands proposed for inclusion in the 2025 Shanghai Old Brand Directory [4] - Recent national policies have been introduced to support the development of traditional brands, including management measures to promote innovation and brand consumption [8] - Local initiatives, such as the establishment of an old brand association in Yunnan and the launch of innovation conferences, aim to enhance brand visibility and market expansion [10][11]
老字号“破圈突围”焕发新活力 创新触“潮”拥抱新消费
Yang Shi Wang·2026-01-13 09:08