质价比拉满！古井贡酒・年三十系列推出入门版【和】，重新定义国民年酒

Core Viewpoint - The article emphasizes the cultural significance of the "Gu Jing Gong Jiu · Nian San Shi [He]" as a traditional Chinese New Year wine that embodies the spirit of reunion and celebration, highlighting its unique craftsmanship and symbolic design [1][3][4]. Group 1: Product Description - The bottle design of "Gu Jing Gong Jiu · Nian San Shi [He]" features a lantern shape symbolizing family reunion, with elements of traditional Chinese aesthetics and auspicious motifs like lanterns and firecrackers [3][4]. - The wine is characterized by its unique "Ancient Fragrance" style, developed through decades of experimentation, offering a rich aroma and a smooth, harmonious taste that reflects the essence of the New Year [4][5]. Group 2: Production Process - The production process involves traditional techniques such as "mud and stone cellars" for fermentation, allowing the wine to develop a rich flavor over a period of more than 120 days [5]. - The use of "three types of mash" in the brewing process contributes to the distinctive roasted wheat aroma, showcasing the brand's commitment to quality and craftsmanship [5]. Group 3: Market Positioning - The wine is positioned as an affordable yet high-quality option for consumers, with a price point just above 200, making it accessible for family gatherings and gifting [5]. - The product has seen significant market interest, with over 10,000 bottles sold on the Douyin platform within four days of its pre-sale launch [5]. Group 4: Cultural Significance - The wine serves as a medium for expressing familial bonds and cultural traditions during the New Year celebrations, enhancing the festive atmosphere and symbolizing good wishes for the coming year [6][8]. - It is portrayed as an essential part of the reunion dinner, embodying the warmth and joy of family gatherings during the holiday season [6][8].